Surveys and questionnaires
What is it?
Developing your site for the right audience is essential if you want your users to become buyers. You need to be sure that the people who are using your site and buying your product, are the same as your target audience.
Surveys and questionnaires show you the demographic breakdown of your website's real users. They can also allow you to dig deeper into an area of concern, such as a point of high dropout on your site.
How long does it take?
It usually takes about 3 weeks to write the survey questions and prepare the distribution software, build the site survey and test it, run the survey for long enough to get a good response, analyse the findings and report them back to you.
What are the benefits?
Surveys are particularly useful to businesses that already have an established website, as this is a good medium for getting feedback from the people who already visit your site.
Running an online survey is the easiest and most cost-effective way of getting valuable quantitative information about your real audience. This allows you to define your audience more clearly, and target development better.
