User testing

Targeted recruiting

No matter what type of user testing you want, there's one crucial element you'll always need: Users.

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Surveys and questionnaires

Developing your site for the right audience is essential if you want your users to become buyers. You need to be sure that the people who are using your site and buying your product, are the same as your target audience.

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Focus groups

Focus groups are structure group discussions, based around conversation points. They are usually moderated to some degree by an independent chair person, who will keep the conversation on track without bias.

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Card-sorting

Card-sorting is a technique that allows end users to participate in creating the information architecture of a website.

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Contextual enquiries

During a contextual enquiry, a moderator will visit the user in their home, place of work or environment where they use your service, and observe them in order to understand the real-life successes and obstacles they encounter.

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Task analysis

Task analysis involves creating scenarios that replicate real user journeys through your website.

Find out more about Task analysis