Authoring manuals and guidelines
What is it?
When several people contribute to the content of your website, it doesn't take long for obvious differences in style and tone to begin to appear. In the worst cases, content becomes hard to read and out of sync with your brand's identity.
Authoring manuals are guides that allow contributors to have a handy reference for creating new editorial content. They cover:
- Style
- Tone
- Grammar
- Spelling
- Sentence structure
- Formatting
- Brand-specific requirements.
How long does it take?
We allow one week to create a full authoring manual manual for your website. This includes gathering requiring from your marketing or branding team, agreeing a tone of voice, compiling the manual and presenting it to your contributing teams.
What are the benefits?
Authoring manuals provide easy-to-use guidance for contributors to help them keep the brand identity on track. By providing more generic language guidance, UX Media's authoring manuals also ensure that the business receives a professional, relevant online image, no matter how many people have a hand in the content.
