RIAS insurance ask their audience
We're pleased to announce the first release of the rebranded and restructured RIAS Insurance website at www.rias.co.uk.
RIAS provides a range of high value insurance products and services to people over the age of 50, and are committed to providing a great user experience across all channels, including web and call centres.
UX Media have worked alongside digital design agency WorksUnit Ltd to create an efficient and flexible information architecture that meets the needs of the target demographic. Our activities in achieving this incorporated one-on-one user testing using interactive wireframe design concepts.
As phase one is released, the company look forward to the next iteration, including improved progressive disclosure style quote forms and easy-to-use online purchasing.
We continue to work with RIAS to ensure an ongoing user involvement strategy that will confirm the ecommerce arm of the business as the leaders in online insurance providers for the over 50s.
