Matt Goddard, Director
Our team is headed up by Matt Goddard, font of all knowledge on information architecture, usability, accessibility and digital business analysis. What Matt doesn't know about usable system design would fit on the back of a microchip.
Matt has a full understanding of the development lifecycle, agile development processes and user-centric design gained from over 10 years experience working in the digital environment. Matt's experience developing desktop applications and information-orientated websites for the public and private sectors using a wide range of technologies will ensure that you receive the best digital solution for your business.
Having managed the delivery of national IT programmes, Matt has experience in achieving high production and product delivery quality from development teams.
Matt's true expertise lies in creating and leading the development of highly accessible and user-focused digital solutions and he is repeatedly consulted by industry leaders in these fields.
Matt is an active member of the Information Architecture Institute, Usability Professionals Association and Interaction Design Association. He is also the creator of UX Exchange - a Q&A resource for User Experience professionals.
Ali Peppard, Director
Ali is an experienced editor and writer, specialising in Plain English, search engine optimised content and web copywriting that maximises online conversion rates.
Ali has substantial experience producing content and editorial for commercial, non-profit and government organisations, both off and online, including Oxfam, Hampshire County Council, NHS Direct, Sorted TV & Internet (digital youth magazine) and various e-marketing agencies.
As well as a background in web content and copywriting, Ali has significant project and account management experience and is skilled at managing the project lifecycle and delivering products and services on time, on specification and within budget.
